Run Free Scan
Ethereal Media
3 AI Agents Crawling Your Site Right Now

Make Your Business Callable by AI

AI agents are replacing Google search. Other agencies get you cited. We build the infrastructure so AI can actually call your business.

Free AI Visibility Scan — Instant results, no credit card
• Agency in NY just scanned their domain• Local clinic scored 42% on AI Readiness• SaaS startup fixed 3 JSON-LD errors• Agency in NY just scanned their domain• Local clinic scored 42% on AI Readiness• SaaS startup fixed 3 JSON-LD errors
"The website you built for humans is about to meet its new primary user primary agent."
— The Shift
Agentic Crawl View

See exactly what
the AI sees.

When ChatGPT or Perplexity looks up your business, they don't see your beautiful homepage. They see raw data. If your machine-readable surface is missing or broken, the agent simply moves on to your competitor.

We deploy strict Schema.org JSON-LD, llms.txt indexing, and the upcoming WebMCP protocol to ensure you are fully parsed, prioritized, and cited.

ethereal.inspect('yoursite.com')
1// What ChatGPT sees when asked about your business
2prompt: "Who offers <your service> in <your city>?"
3
4results: [
5  { name: "Competitor A", cited: true },
6  { name: "Competitor B", cited: true },
7  { name: "Competitor C", cited: true },
8  // your business: not found
9]
10
11reason: "no machine-readable surface"
status: UNVERIFIED
score:18/100

The Shift

AI Is Replacing Traditional Search

And most businesses have no idea they're already invisible.

AI Agents Are the New Front Door

ChatGPT, Perplexity, and Google AI Overviews answer questions directly. Users get answers without ever clicking a link. If AI doesn't cite your business, you don't exist.

Organic Traffic Is Collapsing

Google AI Overviews have reduced organic clicks by 61%. Traditional SEO alone can't fix this. Businesses need a new strategy for a new paradigm.

First Movers Win

The GEO market is projected to grow from $886M to $7.3B by 2031. Businesses that optimize for AI discovery now will own their categories. Late adopters will fight for scraps.

92%

Brands Invisible to AI

Source: Ethereal Forge Data
61%

Drop in Organic Clicks

Source: Gartner 2024
$7.3B

GEO Market by 2031

Source: Market Research
35%

More Clicks When Cited

Source: Internal Study

What We Do

One offering today. Four more on the way.

Available now: the AI Visibility Audit ($299, results in under 5 minutes). Retrofit, Monitoring, Agent Access, and Agency API ship in sequence as the audit stabilizes.

01

Find out where you stand

GEO Audit & Market Reports

See exactly how ChatGPT, Perplexity, Gemini, and Google AI Overviews perceive your brand. A grade, a score, and the specific gaps holding you back from citation.

Start With an Audit →
02

Fix what the audit surfaces

GEO Website Retrofit & Conversion

Schema.org, llms.txt, semantic restructuring, AI crawler configuration, and conversion-aware copy. We make your site machine-readable so AI agents cite you and visitors convert.

Scope a Retrofit →
03

Watch visibility compound

Monitoring & Analytics

Continuous AI visibility tracking, competitive citation alerts, and agent traffic analytics.

See the Dashboard →
04

Become transactable

Agent Access & WebMCP

MCP server deployment, agent.json, NLWeb endpoints. When an AI agent lands on your site, we make sure it can book, quote, and buy.

Plan Agent Access →
05

Resell to clients

Agency API

White-label scanning, reporting, and agent readiness for marketing agencies.

Talk Partnership →

How It Works

From form to free scan in under 2 minutes.

01

Pick a pillar

Click any of the five service pages. Submit your email, website, and brand name.

02

Verify your email

We send one verification email. Click the link to confirm it's really you.

03

Set a password

Create your account. You land in your portal with one free scan credit.

04

Run the scan

9 signals, ~30 seconds. A grade, a score, your top findings, and a clear next step.

The Architecture

How We Bridge the Gap

Converting unstructured data into structured WebMCP payloads for continuous agent ingestion.

Your Website

Unstructured HTML.
Invisible to AI agents.

WebMCPEngine
{
  "@type": "WebMCP",
  "capability": "audit"
}

ChatGPT

Receiving Data
{
  "status": "ready",
  "endpoints": ["/scan"]
}

Google Gemini

Receiving Data
{
  "schema": "Service",
  "name": "Ethereal"
}

Perplexity AI

Receiving Data

Common Questions

Frequently Asked Questions

92% of brands don't appear in AI-generated answers from ChatGPT, Perplexity, Gemini, or Google AI Overviews. AI agents rely on structured data, Schema.org markup, and machine-readable content to understand and cite businesses. Most websites were built for human readers and traditional search engines, not for AI agents.
GEO is the practice of optimizing websites and content to be discovered, cited, and recommended by AI-powered search engines and agents. It involves Schema.org markup, llms.txt files, semantic HTML restructuring, and content optimization for AI citation — going beyond traditional SEO to ensure visibility in the AI search era.
Google AI Overviews have reduced organic click-through rates by 61%. 69% of searches are now zero-click. Brands that ARE cited in AI answers receive 35% more organic clicks and 91% more paid clicks than those that aren't.
Submit your email and website on any service page. We verify your email, you set a password, then your portal unlocks one free mini-scan — nine signals checked, grade returned, top findings prioritized. No credit card, no sales call.
WebMCP is a W3C standard co-developed by Google and Microsoft that allows websites to expose structured tools directly to AI agents through the browser. Instead of AI agents scraping your site, WebMCP lets your website declare what actions agents can take — like booking appointments or checking availability. It's expected to ship in stable browsers in H2 2026.

Ready to See Your Grade?

Run the free mini scan. It's in your portal.

Verify your email, set a password, and your portal unlocks one free scan — 9 signals checked, grade returned, top findings prioritized.

Get My Free Scan →